Kgaugelo Maphai - Director

Kgaugelo MaphaiKgaugelo Maphai has worked mainly in marketing (consumer and trade) as well as sales within the gaming, broadcasting and media sector. He has held various management and leadership positions from Advisory board member at Kagiso Media (Pty) Ltd; Group Marketing Services Manager at Peermont Global (Pty) Ltd and National Sales Manager at East Coast Radio (Pty) Ltd.

His passion has always been about understanding diverse South African consumers, their behaviour and influences and how to communicate with them effectively within their environment (consumer centric). He is very passionate about our country and endeavours to contribute in whatever way he possibly can. Kgaugelo has been managing people from the tender age of 25, and understands the need to value the rich cultural diversity we have in the workplace. As such he has been able to deliver results together with the individual’s and team’s that he has lead.

The natural progression from his “employed life” was to stand on his own and start a consultancy which he did in April 2008. Within a month of being on his own, he had the opportunity to consult one of the biggest advertising agencies in South Africa – Draft FCB on brands like Toyota; National Lottery and Lexus. He has also done work for Accenture ; Activations for the inaugural Nedbank Cup ; assisted other advertising agencies on client pitches. Kgaugelo is a “hands on” and extremely talented marketer with a solid track record of significant delivery throughout his career.

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